01 / ABOUT PROTO
EUROPEAN IN IDENTITY.
INTERNATIONAL IN PERSPECTIVE.
The freedom to create
without building
another organisation.
Christer Berggren — Founder & Creator of Made by PROTO
Made by PROTO is an independent European startup project. It brings together concept development, visual thinking and digital experimentation — with the freedom to follow an idea wherever it leads.
It builds on more than three decades of experience across creative production, live events, music and entertainment, technical coordination, project development, spatial design, scenography, logistics and creative problem-solving.
Experience from productions, events and physical environments meets new ways of creating with technology and AI. The result might be a prototype built independently, or a concept made ready for others to bring to life.
The focus has shifted from managing complete productions and large teams towards exploring, developing and visualising possibilities. Artificial intelligence, digital technology and new working methods make it possible to turn complex ideas into visual and functional concepts independently.
Some concepts are created for others to develop, finance, produce or implement. Each idea can find the people and setting it needs without requiring its creator to manage the entire execution.
Made by PROTO is not about building another organisation. It is about building possibilities.
Discover
An experience. A problem. A question.
Shape
A sketch, a connection, a possibility.
Explore
Make it tangible. Test and change.
Share
A prototype others can understand.
SPACE TO THINK. FREEDOM TO MAKE.
Curiosity,
with room
to breathe.
Driven by curiosity, experience and imagination. Enabled by technology and artificial intelligence.
WHAT COULD COME NEXT?
Let's explore
what's possible.
Have an idea, an interesting question or a possibility worth exploring? Get in touch.