PROTOPROTO+

MADE BY PROTO · A EUROPEAN STARTUP PROJECT

Made by PROTO — Ideas. Concepts.
Prototypes.
Possibilities.

An independent European startup project transforming ideas, artificial intelligence and emerging technologies into digital applications, creative concepts and tangible possibilities.

Discover the projects Inside the Lab

CURIOSITY IS THE STARTING POINT.

Concept workbench with app sketches, a small spatial model, a laptop and a phone01 / IDEAS INTO PROTOTYPESAI-generated concept image

Work Less. Create More. Live Full.

IDEAS · PEOPLE · PLACES · POSSIBILITIES

01 / ROOM FOR THE UNEXPECTED

An idea is only
the beginning.

Watch the introductionMeet PROTO & PROTO+
1 min 05 sec · English

Some ideas become digital products. Others become experiences, environments, services or opportunities for others to bring to life.

PROTO is an independent creative and digital concept lab where ideas are explored, developed, visualised and transformed into concepts and prototypes.

Not every prototype is an app. Not every idea is digital. And not every possibility fits into a predefined category.

Introducing PROTO & PROTO+

Open the video in a separate tab ↗

PROTO+ / CREATE WITH AI AFTER 60

Your experience.
Your next digital idea.

A Swedish initiative for people aged 60 and over who want to turn experience into digital ideas. Explore the planned workshops, the creative approach and the private participant app.

Discover PROTO+ Already approved? Open the participant app
Concept image of an older creator exploring app ideas during an online workshop
Experience into possibility. AI-generated concept image.

02 / DIGITAL PROJECTS

Digital ideas.
Open possibilities.

All projects
Concept image of a phone with an abstract transport network in a sculptural metro stationAI-generated concept imageDigital prototype

Digital Products & Apps

SOFIA BELOW

The city beneath the surface

A different way to see the city: an exploration of Sofia’s metro, bringing an underground network into a digital view.

An independently developed app prototype.

Concept image of a phone, translucent message panels and a glass shieldAI-generated concept imagePrototype in development

Digital Products & Apps

TRUSTCHECK

A closer look at suspicious content

A digital safety app in development, exploring how emails, messages and screenshots can be reviewed for signs of scams. The aim is to make suspicious content easier to understand and assess.

Concept image of organised documents, a phone and sculptural paper stepsAI-generated concept imageApp concept in development

Digital Products & Apps

FRISTEG

Clearer steps through a complex process

A mobile and web app project for people in Sweden preparing to apply for debt restructuring. It explores step-by-step guidance and ways to organise the information needed for an application.

A courtyard concept evolving from architectural sketches and a model into an imagined public space
From a first sketch to a place worth imagining.AI-generated concept image

A DIFFERENT STARTING POINT

Make a possibility visible.

Places, spaces and experiences offer another starting point for ideas.

A sketch, a small model or a visual study can make a possibility easier to discuss. PROTO explores how a place could work, how people might use it and which questions need answering before a concept moves further.

Visualisation Projects

03 / THE LAB

Welcome to
the unfinished.

Not everything begins with a plan. Some things begin with a question, an experiment or the curiosity to discover what happens next.

See what is taking shape
An experimental glass ribbon, geometric frames and floating metallic spheres in a sunlit space
Form. Light. Interaction. A question worth trying.AI-generated concept image

04 / PROTO JOURNAL

Ideas worth exploring.
Questions worth asking.

The Journal

AI & Creative Technology

36 Months to a New World – But Who Will Actually Have a Place in the Future?

Tony Robbins warns that artificial intelligence, quantum computing, and humanoid robots will transform humanity faster than we can imagine. He describes a technological revolution that is no longer decades away, but only a few years ahead of us. Yet behind the dramatic predictions lies a much bigger question: Will technology primarily make human beings redundant, or could it finally make us freer?

· 13 min read

AI & Creative Technology

The Last Human – When Humanity Becomes the Final Bug in a Perfect System

The Last Human explores the future of work in a world dominated by AI, robotics, and automation. As machines replace human labor, what happens to creativity, identity, and human value? A thought-provoking analysis of artificial intelligence, corporate efficiency, and the changing role of humanity. Perhaps the greatest promise of AI is not replacing people, but giving us the freedom to work less and live more.

· 12 min read

PROTO WEEKLY

Ideas, experiments
and perspectives.

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About PROTO Weekly →
Blank paper sheets form an arch above an open notebook and a dark translucent block
A continuing conversation with the curious.AI-generated concept image

05 / INDEPENDENT BY DESIGN

Experience meets
a new way of creating.

Founded by Christer Berggren, Made by PROTO brings more than three decades of creative production, live events, technical coordination and concept development into an independent creative practice.

European in identity. International in perspective. Independent in execution.

The person behind PROTO
An imagined creative workbench with sketches, a laptop and translucent geometric models
Experience, curiosity and room to create.AI-generated concept image

WHAT COULD COME NEXT?

Let's explore
what's possible.

Have an idea, an interesting question or a possibility worth exploring? Get in touch.

hello@madebyproto.eu